I think the idea of making it the way it is is to persuade people to buy the Premium or Business editions if it bothers them. Both of these give you an unbranded version of Arrowchat plus a Lite version too.
I think it's a fair price to pay for removal of the branding and it's on par with charges from rival products for doing the same thing.
yes Martok, I agree about the charges no probs with that. It is just that rival products do not show it so much, if I am not wrong of course (if I got it correctly *** has it only in the option menu, but I could have been fooled). Just saying, not so important.